Frequently Asked Questions

Not all CFOs specialize in corporate finance. Many focus on accounting, bookkeeping, and financial reporting but lack deep expertise in M&A, fundraising, capital structuring, and financial strategy. We bridge this gap, bringing Wall Street investment banking and high-growth SaaS experience to CFOs who need specialized corporate finance guidance.

If your business is only planning one major transaction per year—whether it's a capital raise, debt financing, or M&A—you don’t need a full-time corporate finance executive. Our fractional CFO services give you high-level expertise exactly when you need it, without the overhead of a full-time hire.

We’ve scaled SaaS companies and know the operational challenges firsthand. Beyond financial metrics, we understand how AI selection impacts your product, how poor infrastructure and bad architecture can inflate costs, and how to structure financial models that align with SaaS growth strategies.

Negotiation isn’t just about price—it’s about structuring deals that protect your business in the long run. We help CFOs and founders navigate key clauses, from termination rights to earnouts, IP protections, and flexibility in contractual obligations. Our expertise ensures that agreements are adaptable and strategically structured, not just financially attractive.

Many CFOs focus only on the financials, but successful deal-making requires a strategic approach. We emphasize structuring issues lists, defining key negotiation points, and working through deal frameworks before drafting agreements. This prevents costly legal back-and-forth and ensures you retain leverage throughout the negotiation process.

For SaaS and tech companies, IP is a core asset. We help structure agreements that safeguard your technology, prevent unintended exposure of proprietary data, and ensure that licensing, partnerships, or M&A transactions don’t compromise your competitive advantage.

SaaS businesses require a strategic allocation of capital to balance growth and profitability. We help you optimize spend across engineering, sales, marketing, and customer success to ensure sustainable scalability. By analyzing revenue efficiency metrics, we guide CFOs and founders in deciding when to reinvest in growth vs. improving profitability.

Understanding customer acquisition cost (CAC) at a granular level is critical for scaling SaaS. We break down CAC per channel (organic, paid, outbound, partnerships) and how blended CAC and fully loaded CAC (including salaries, tools, and commissions) influence unit economics. This analysis helps determine whether to scale certain channels, adjust pricing, or refine the go-to-market strategy.

When acquiring or being acquired, investors and buyers analyze key financial and operational metrics:

• Churn by type (voluntary vs. involuntary) and by cohort analysis to assess retention trends

• Expansion revenue (upsells and cross-sells) to measure growth efficiency

• Lifetime Value (LTV) vs. CAC ratio to evaluate scalability

• Gross margins and unit economics to determine profitability sustainability

• Deferred revenue and cash flow dynamics to ensure revenue predictability

Fully remote SaaS companies face complex challenges beyond payments—hiring globally means deciding between contractors and employees, managing payroll across jurisdictions, and ensuring compliance with local regulations. Taxes in the U.S. can vary significantly based on the company’s registered address, impacting overall tax efficiency. Raising debt is also tricky, as remote SaaS businesses often lack fixed assets, making traditional lending options less accessible. CFO Closer understands these hurdles firsthand and the technology that simplifies them, from Deel and Rippling for payroll, to Hubstaff for workforce management, to async tools like Loom for efficient operations. We help remote SaaS businesses navigate these financial complexities with the right strategic insights.

CFO Closer is led by a finance expert with a rare combination of Wall Street experience and hands-on SaaS leadership. With a decade in investment banking, we’ve executed equity IPOs, structured debt offerings (including debt IPOs), optimized financial liabilities, and led M&A deals—particularly in the tech sector. But we’re not just strategists—we’ve been in the trenches. As Tech CFOs, we’ve scaled SaaS businesses from $1M to $50M ARR, building financial operations from the ground up.

Raised in the U.S. and Europe, but originally from LatAm, we deeply understand the challenges of scaling a remote-first company—and we’re strong advocates of this model. We’ve seen firsthand how leveraging top-tier talent in high-value regions like LatAm, Eastern Europe, and Asia drives significant cost efficiencies and operational success. This dual perspective allows us to navigate U.S. financial structures while optimizing global scalability, giving our clients the best of both worlds.